• 9302_storeolathe1in2014-1

Place Category: Domain Cold Brew Ready-To-Drink

  • Profile

    On January 1, 1938 the partners and 14 others incorporated 15 Iowa and Missouri stores as Hyde & Vredenburg, Inc. Dwight Vredenburg (1914-2002), the 23-year-old son of David Vredenburg, was elected the company’s first president. In addition to the stores, the company operated an office, warehouse, mill and meat plant, all located in Lamoni, Iowa; a bakery was opened later that year. Gross sales in 1938 totaled over $1 million.

    Since its founding, Hy-Vee stores have operated autonomously, choosing their own inventories and setting their own prices. Store managers (now referred to as store directors) were then, and still are today, encouraged to test new ideas. One of the first such entrepreneurial concepts – employee bonuses – was introduced in 1936 and endures to this day.

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